Graphic Design History
About Lesson

Learn About Paula Scher, the Logo Queen!

What is a logo? A logo is a special picture or symbol that represents a company, a person, or an idea. It should be easy to remember and look cool!

The 7 Types of Logos And How to Use Them | VistaPrint US

Meet Paula Scher Paula Scher is a super famous designer who makes amazing logos. She uses words in a special way to create pictures. That’s pretty cool, right?

Designer Paula Scher on How to Pursue a Graphic Design Career | Artsy

Look at her work! Look at some of Paula Scher’s logos. What do you notice? How do the words look like pictures?

PAULA SCHER: Graphic Designer. When I think about design many… | by TwoX  Studio | Medium

Let’s Design Your Own Logo!

Choose a theme: Think of something you love. It could be a sport, an animal, a food, or anything you like!

Use words as pictures: Try to use letters and words to make a picture that matches your theme. You can write the words in different sizes, colors, and styles.

Keep it simple and clear: Your logo should be easy to understand. Make sure people can tell what it is right away.

Make it fun! Don’t be afraid to try new things. The best logos are often the ones that are most creative!

Share Your Logo!

Show your logo to your friends and family. Ask them what they think. Can they guess your theme?

Bonus Challenge:

Can you think of other ways to use words as pictures? Try making a poster or a comic strip using words instead of drawings.

Remember: Designing is fun! Don’t worry about making mistakes. Just keep trying new things and have a blast!

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